Website doesn't generate enough leads
Traffic comes in, but leads barely follow — and you can feel the missed opportunity in every analytics report.
100+ successful projects
“Hey there, welcome!
I'm your partner to help you win more customers.
Feel free to reach out — always happy to talk.”
— Maximilian Wolf
Website strategy that turns goals into a plan
Design and development that ships fast and clean
€1M+ in qualified leads from my proprietary funnel software
Website doesn't generate enough leads
Traffic comes in, but leads barely follow — and you can feel the missed opportunity in every analytics report.
Pressure to win more customers
Sales needs more pipeline, marketing needs more leads, and the website isn't pulling its weight.
Marketing costs keep climbing
Every ad euro buys fewer clicks, and at your current conversion rate, the math is getting harder to justify.
Freelancers locked into one lane
Designers think in pixels, developers think in code — but no one connects the work back to whether the site actually wins customers.
Agencies that overpromise
Big proposals, slow timelines, and a finished site that doesn't move the numbers you actually care about.
No time to do it yourself
The website always lands at the bottom of the priority list, and learning conversion design from scratch isn't realistic.
Website strategy
The foundation of every sales-optimized website: a clear plan.
4-hour workshop for website strategy
Roadmap for winning more leads
A real partner, not a service provider
Design & development
Sales-optimized design and development that ships in weeks, not months.
UX/UI for sales-optimized websites
WordPress and Elementor Pro
Custom plugin development
Conversion optimization
Turning more visitors into customers through proven conversion methods.
Audit of your current performance
Conversion design and implementation
Using my own funnel software
Proprietary funnel platform, built over 2.5 years of conversion work and used in every project I take on to maximize lead generation.
Built for maximizing lead generation
2X to 4X higher conversion rates for clients
5,000+ qualified leads and €1M+ in lead value generated
Andreas Schindler
Founder at Deep Neuron Lab
“Our challenge was presenting a complex product in a simple and understandable way - without coming across as less professional because of that simplicity. The homepage Max created hit the nail on the head. It's clean, aesthetic, and at the same time it explains our product perfectly. The collaboration was excellent. Max has the right process and the right questions to guide us through the creation. At the same time, he always gave us open and direct feedback on our ideas. That helped us a lot in questioning our own assumptions and arriving at better results.”
Michal Lasman
Global Head of Marketing at Wandelbots
“I had the pleasure of working with Max on the development of Wandelbots' website, which involved enhancing its technical capabilities, launching new branding and optimizing SEO. Max also ensured seamless integration with Salesforce and Pardot. Throughout the entire process, Max was an exceptional partner—always positive, solution-oriented, and a true expert in all things tech stack-related. I highly recommend Max for any tech or digital project!”
Philip Mohr
Founder at AddTrust
“With Max we have developed smart forms to target customers with individualized approaches to their pain points. This enabled us to increase our conversion rate from website visitors to inquiries by over 80%. Using connected automations, we have integrated customers directly into our CRM and forwarded them to the right internal contact person.”
Stephan Heller
Founder at FinCompare
“The difficulty with our old website was attracting more organic visitors via search engines. Maximilian therefore redeveloped our entire website in WordPress. In addition to the improved design, our marketing department can now work independently and contribute more effectively to our success. The collaboration was simple and direct.”
Ben Wiechmann
Co-Founder at e&Co. AG
“We worked with Max to develop our new company website over a period of around six months. It was a very challenging project, as we had to design all components of the website completely individually and implement some very complex technology. Working with Max has always been excellent: he thinks for himself, works quickly and delivers excellent coding results. He is not a service provider, but a real partner on the journey to the destination. Many thanks Max for your sensational support!”
Michael Himmelstoß
Managing Director at INVIA Marketing GmbH
“Maximilian helps us to realize even complex customer websites quickly and to everyone’s satisfaction thanks to its structured way of working and perfect project management. Maximum transparency and close coordination with the customer and us led to a very good result: On time, on budget, always happy to return!”
Michael Diem
Head of Operations at maxmatch
“Working with Max went smoothly. We are very satisfied with the result. Before we ventured into a relaunch of our webpage with Max, we were unsure whether we were optimally positioned to turn prospects into customers. Thanks to Max's thorough consulting and creative design ideas, we are confident that we now have a modern web presence optimized for our target audience.”
Tim Koschella
Founder at Kayzen
“Thank you Max we are very happy with the result of our website and the way there (communication, ideas input etc) was also fun. That’s how it should be.”
Kayzen
Six years of partnership with a B2B mobile advertising platform — three website relaunches, scaling alongside Kayzen from startup to a DSP reaching 1.6 billion daily users.
Multiple website relaunches over 6+ years
Funnels powered by Lead Booster Pro
2,000+ qualified leads generated
Hire a Doctor Group
Complete rebrand and relaunch of a healthcare staffing platform — modernizing conversion paths: B2B inquiries from clinics and hospitals.
Full migration to modern WordPress solution
Multiple lead funnels for B2B buyers
Auto-routing to right sales person
entneo
A lead generation agency stuck at 2% conversion with 95% mobile traffic — three iterative optimization sprints that transformed unit economics by quadrupling conversion to 8%.
Mobile-first funnel design, optimized to viewport
4× conversion rate improvement (2% to 8%)
Monthly lead value: €1k to €100k+
AI Transformation Institute
Sales-optimized website for a leading German AI training and consulting provider (DFKI spin-off) — generating €300k+ in lead value across high-ticket B2B consulting and scalable online courses.
E-commerce checkout and high-value lead capture
Conversion optimization across product and lead funnels
€300k+ in lead value generated
Senacor
Custom WordPress development and bilingual corporate website for a German enterprise IT consultancy serving 8 of the 11 largest German banks — engineered for trust and performance.
Fully custom theme
Bilingual DE/EN architecture
Performance-tuned for Core Web Vitals
“Hi, I'm Max!
I care about the work and about the people I work with. My projects start with a real conversation — not a pitch — and most clients stay with me long after the first project. That's the part I'm proud of.
What keeps me in this work, after all these years, is being a real partner to my clients. Every project pulls together business strategy, psychology, design, and technical craft — and that mix, done right, is what moves the numbers.”
Specialization
Sales-optimized websites
Experience
10,000+ hours
Freelancing
Since 2018
1
Send me a message
A short message is enough. I read every one myself and respond within a day.
2
We jump on a call — no pitch
A 30-minute call — just a real conversation about where you are and where you want to go.
3
You get my honest take
Even if we don't work together, you'll have a clear sense of what to do next.